Kerastase has just released Initialiste, an advanced scalp and hair concentrate that promises more beautiful hair by treating the scalp and hair fibre. A result of 24 years of research and 10 publications, Initialiste is a revolutionary formulation inspired by skin care and based on stem cell research and plant-based biotechnology.

Suitable for all hair types, Initialiste promises thicker, fuller and shinier hair in 7 days. Within a month it claims to reduce hair breakage by 93%, improving hair quality and making hair stronger to the root.

Here at Reds we thought these huge claims should be put to the test. We have enlisted Reds client Joana, as our trial subject.

Joana’s hair was dry and sensitised from lightening and heat styling. After one month Joana has noticed a huge difference to the health of her hair:

“I’ve been using Kerastase Initialiste Advanced Scalp and Hair Concentrate for about a month now. Diana recommended it because my hair (particularly the layers in front) never seem to grow since I blow dry and flat iron on a daily basis. My verdict: I love it…. My hair looks shinier, its definitely thicker and it has actually grown a little bit too! This product has transformed my hair from frizzy/dull looking to shiny and radiant. I will definitely be buying another bottle when this one runs out!”

Joana: Before and After

Joana: Before and After

After seeing such great results with our clients, many of the Reds team have begun using Initialiste and have also seen huge improvements to their hair’s shine, strength and volume.

So if you’ve been searching for a miracle product for thicker, shinier and stronger hair, Initialiste will definitely impress.

Watch for more before and after footage with Initialiste.