Because one person’s chestnut is another person’s auburn, and one person’s copper is another person’s strawberry blonde, we’ve developed this guide to give you a clearer understanding of what term means what, as well as something to take with you when getting your colour. Below we’ve listed the four basic families of red and some helpful info about each one.




This is the kind of colour you see on someone who is a natural redhead. Think of Nicole Kidman, Julianne Moore, and Isla Fisher. Ginger is not an intense red so the darker you go, the less you see the red. This colour is great for people with fair skin and light eyes.



Admit it – you’ve definitely wondered if you could pull of this sparkling shade! It’s vibrant and rich and reflects the light beautifully. The good news is it can be done on almost any skin tone as long as it’s done right. A true copper will have a very “orange” tone to it so you’ll have to work hard to keep it from fading.



Don’t let the blue part scare you. It just means this is more of a true red. Just like the copper/orange family, this shade looks great on any skin tone if it’s done right. Decadent, rebellious and glamorous, this colour isn’t for the shy girl.

Purple Reds


We’re talking merlot, black cherry, plum and berries. These shades are great for girls who have naturally dark hair and want to dip into the red family. It tends to go well with a more olive skin tone and isn’t recommended for people with redness or pink tones in their skin, as the purple tones can highlight the redness. Shine and intensity is what this colour is all about, so great colour care is important.

Colour Care


Synthetic reds (as in anything you use colour to achieve) are known for fading fast. To keep your red shade looking great between touch ups, use products such as the Kerastase Reflection Collection that are specially designed to promote shine and protect your colour.