It’s visual, it’s quick, it’s mobile and it’s simple to use.

There’s no better time than now to get started with Instagram. These tips can help you make the best out of your Instagram experience.

Post Colourful, Interesting Photos and Videos

Instagram is all about providing interesting content, especially if you want more followers and likes. To increase engagement, try to post photos and videos that evoke some kind of emotion – happiness, humour, motivation, nostalgia, love or anything else. High-quality photos with a lot of colours tend to get the most action on Instagram.

Don’t Overdo it with the Filters

Instagram provides a number of filters that you can apply to your photos to automatically enhance the look and style, but that trend seems to have already hit its peak. People want photos and videos that are colourful, but relatively natural looking. Although filter effects may be tempting, try to limit your use of them to keep the colour and contrast normal in most of your photos.

Use Hashtags Sparingly

Using hashtags is a great way to increase you reach on Instagram, encourage more engagement and even attract new followers. Unfortunately, some people take it way too far. Their captions are often filled with hashtags – many of which aren’t even relevant to the topic of their photo. If you do decide to use hashtags, make sure to keep it to a minimum, and only use keywords that are relevant.

Use the Explore tab (popular page) to find great new content

The Explore tab on Instagram is where some of the most popular photos and videos get featured. The photos that are shown here are tailored to you according to the photos and videos that have been liked or commented on by people you follow. You can find new users to follow or engage with by checking out this tab regularly.

Post often to keep followers interested

If you want to keep followers engaged, you need to post new content on a regular basis. That doesn’t mean you need to be posting 10 photos a day. In fact, posting once a day – or at least once every other day – should be frequent enough to keep your current followers interested. If you go long periods of time without posting, don’t be surprised if you lose a few followers.

Interact with your followers

Never ignore your most loyal followers who regularly like and comment on your photos!  You want to make your followers feel valued. To do this, reply to their comments or even go check out their account and like a few of their photos.

Don’t be tempted to purchase followers

There’s a lot of hype around buying Instagram followers. And it’s true that you can get some big numbers for pretty cheap. The problem with buying them is that they’re often mostly fake and inactive. Your account may look a little strange to users who see that you have 15K followers, but almost no likes or comments on your photos and videos. Stick to real engagement. It’s not all about the numbers.